Our approach
Creating a modern design that reflects the values of Saudi Arabia. Using a different, calligraphy-led approach to build a wordmark that reads as premium, confident and unmistakably local.
Calligraphy
Calligraphy
This custom calligraphy was the result of research and creativity from our creative team. Drawn to express authority, tradition and modernity in a single, memorable mark.
Colors
HEX: 087360
rgba(8, 115, 96, 1)
Tropical Rain Forest
HEX: 000000
rgba(0, 0, 0, 1)
Black
HEX: FFFFFF
rgba(255, 255, 255, 1)
White
Typography
We chose a clean, modern font for Ahmed Bin Khunayn's brand story. It's simple, elegant and pairs naturally with the calligraphic wordmark across every surface.
Text StyleSizeWeight
Heading 144pxBold
Heading 240pxMedium
Body18pxMedium
Buttons18pxMedium
Aa
Roboto — Modern, geometric, legible. Deployed across print, digital and signage.
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